EXPLOREMY LIBRARY
Business & Finance
Fortune

Fortune December 1, 2018

FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success. Fortune currently publishes 3 double issues. Each count as two of 12 issues in an annual subscription.

Country:
United States
Language:
English
Publisher:
Meredith Corporation
Frequency:
Monthly
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12 Issues

in this issue

3 min.
decision time

IN THE THIRD QUARTER OF 2007, at the summit of the last bull market, U.S. companies in the Standard & Poor’s 500 purchased a staggering $172 billion worth of their own stock. Some two years later, when those same shares were priced like week-old biscuits, CEOs couldn’t find a bargain worth snatching—at least when it came to their own stocks. In the second quarter of 2009, S&P 500 companies spent just $24 billion on buybacks. “In an ideal world,” says David Kostin, the chief U.S. equity strategist for Goldman Sachs, “you would have done the reverse. Of course, in 2009, people were worried about maintaining as much liquidity as they could. But even so, history would show that companies’ market timing isn’t great.” And the fact is, the rest of us aren’t…

1 min.
2019 fortune crystal ball

FOR MUCH OF 2018, PREDICTING THE EVENTS OF THE NEXT 24 HOURS—never mind a full 365 days—has felt impossible. Some days have contained a week’s worth of headlines; some months have contained more changes to the worlds of business and politics than an entire calendar of years past. Don’t expect 2019 to be any different. But do understand that while the world is changing in fundamental ways, some old lessons still hold true. Just tune out the noise. Here, Fortune’s in-house experts guide you through the biggest disruptions, innovations, and opportunities that are likely to present themselves next year.…

1 min.
the ride-hailing front-runners go public

As Uber and Lyft race to much-anticipated IPOs, they’ll have to work hard to sufficiently woo investors to own a piece of their business. Neither company has turned a profit—indeed, both have been losing money for years. But expect divergent outcomes: Investors will greet Uber’s IPO with a shrug owing to its high price and the company’s penchant for controversy. Meanwhile, Lyft will be viewed as an attractive proposition because of its steady gain of market share from its much-larger rival as well as its potential for rapid growth across the country from a smaller base.…

4 min.
the art of the (reluctant) deal

CONGRESS STARTS LEGISLATING AGAIN A House freed from the demands of the Freedom Caucus starts voting on some long-overdue common-ground legislation. Senate Majority Leader Mitch McConnell—who for the past two years has focused his efforts on packing federal courts with conservative judges—works with House Speaker Nancy Pelosi on spending, a farm bill, immigration reform, and an infrastructure bill that President Trump has long wanted to see on his desk. Expect a nominal concession from Pelosi on building “the wall” on the Mexican border to grease the wheels. BREXIT GETS MESSIER Despite two years of negotiations, March’s Brexit deadline will approach with no comprehensive deal in sight. In a game of brinkmanship, with the stability of global financial markets at stake, both sides concede to a bare-bones deal that will cover only the most…

1 min.
women take on trump

The Women’s Wave will continue, and more women than men will run for the Democratic nomination for President. Expect Senators Kamala Harris, Elizabeth Warren, and Kirsten Gillibrand to be in the mix, as well as Hawaii Rep. Tulsi Gabbard. An outside run from former Acting Attorney General Sally Yates is in the offing, but Oprah Winfrey will decline. WARREN: SUZANNE KREITER—THE BOSTON GLOBE VIA GETTY IMAGES; HARRIS: CHIP SOMODEVILLA—GETTY IMAGES; YATES: AP/REX/SHUTTERSTOCK; OPRAH: JB LACROIX—WIREIMAGE/GETTY IMAGES…

3 min.
speaking out on the issues that define a company’s values

THE SILENT GENERATION OF CHIEF EXECUTIVES IS FAST becoming history. Increasingly, business leaders are expected to speak out on politics and sensitive social issues when events conflict with their companies’ stated missions and values. “CEOs are stepping up in a powerful way on a number of issues today,” says Daryl Brewster, CEO of CECP: The CEO Force for Good. “Historically, they kept quiet, ran their businesses, and focused mostly on short-term financials. But today, employees are saying, ‘We want to understand what your values are. Don’t just talk—do something.’ And companies are responding.” Given the combination of a low unemployment rate and a high demand for highly skilled workers, a company’s image and brand—immediately searchable and shareable, from anywhere and at any time—count more today than ever before. Employees, in fact, have driven…