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Fortune December 1, 2017

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FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success. Fortune currently publishes 3 double issues. Each count as two of 12 issues in an annual subscription.

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United States
Meredith Corporation
12 Issues

in this issue

3 min.
betting long

WE’VE ALL BEEN TOLD TO EAT RIGHT, sleep longer, exercise more. We nod politely, and then many of us go back to our double cheeseburgers, late nights, and long stretches behind a desk. There is the wisdom of the ages, after all, and there is the reality of the day. On most days, the day wins. That, inevitably, is how many corporate executives respond when they are reminded—as they so often are—of the advantages of “thinking long term” about their businesses: They nod politely and then go back to planning feverishly for the next quarter. The evidence supporting the notion that future-minded companies—those that invest substantially in R&D and focus on developing and growing businesses far into the future—outperform the short-term thinkers is overwhelming, just as it is, of course, for the…

5 min.
2018 fortune crystal ball

GOOD BUSINESSES KEEP UP WITH THE HOTTEST TRENDS. Great ones anticipate them. To help you discern what’s coming next, we’ve mined the forecasts, predictions, and projections from countless sources and polled Fortune’s in-house experts to bring you this look at the coming year. Our best bets? India will grow, cars will fly, and Bitcoin will crash—before it rebounds to new highs. Billionaires will blast off into space, and you’ll be eating meat with no animal in it (and you might even like it). Herewith, our predictions for the world of business in 2018, in our fifth annual edition of Fortune’s Crystal Ball. Amazon Keeps Eating theWorldHot on the heels of its acquisition of Whole Foods Market, Amazon will keep bolstering its physical presence to speed up delivery. That could mean buying…

3 min.
trump’s triumph, and the eu’s crisis

DEMSWINTHEPOPULAR VOTE, BUTSTILLCAN’T RETAKE CONGRESS Democrats will have the numbers in the 2018 midterm election, but we predict it won’t be enough for them to take the House. Urban clustering (and gerrymandering) favors Republicans so heavily that not even a presidential approval rating below 40% will be enough to put Nancy Pelosi back in the House Speaker’s seat. The Senate, meanwhile, is an even longer bet. BREXIT CHAOS BRINGS DOWNTHERESAMAY A snowballing sexual harassment scandal in Parliament and divisions over Brexit will coalesce into a force strong enough to bring down Theresa May’s government. The Labour Party’s Jeremy Corbyn will become U.K. Prime Minister and will try to complete Brexit negotiations with the EU (hoping to create a socialist paradise outside the “neoliberal” EU’s Single Market). The foreign exchange and bond markets will…

1 min.
planes, trains, and cars that fly

AUTONOMOUS CARS START KILLINGALOTOFDEER So far, driverless cars have a (mostly) clean record cruising the orderly streets of Singapore, Arizona, and Ann Arbor. But as hundreds more hit the road next year, accidents are inevitable. Blind spots? Kangaroos, deer, and bicyclists. GEOPOLITICAL INTRIGUE STYMIES THE HYPERLOOP As more companies set their sights on a Hyperloop transit system, they’re finding that several of the most promising spots— with the most space to build and the deepest pockets for budgeting— are in politically fraught sections of the Middle East. Engineering is easy compared with the complexities of regional geopolitics. TESLA TAKES OFF Uber is building a flyingtaxi pilot program in L.A., and the hovercraft-maker Kitty Hawk, backed by Alphabet CEO Larry Page, is working on consumer transports. Our bet: In 2018, Tesla CEO and mobility futurist Elon…

2 min.
who to watch, who to root for, what to eat

THENUMBER OF CORD-CUTTERSWILL HIT 27MILLION The ranks of cordcutters will keep ballooning in 2018. By the end of this year about 22.2million Americans will have ditched their cable TV providers, a 33.2% increase from 2016. Those losses will rise next year— and the next, and the next. But don’t shed a tear for the cable industry’s bottom line. As traditional TV subscriptions plummet, companies like Comcast and Verizon are seeing big growth in broadband. MEATLESSMEAT IS THE NEXTDAIRY-FREEMILK We’ll say it: Plants are hot. Milk alternatives— think almond and soy—have grown 45% by volume over the past five years to constitute 7% of the U.S. market. Expect meat aisles to transform next, as food and tech collide to produce alternatives that taste more, well, meaty. Right now, substitutes make up less than 1%…

2 min.
tech’s peril and promise in 2018

FACEBOOK FINALLY ADMITS IT’SAMEDIACOMPANY If it looks like a duck, swims like a duck, and quacks like a duck, then it’s probably a tech company. Right? Facebook insists it’s not a media business, despite evidence proving otherwise: fake news frustrations, editors as employees, $27billion in annual advertising revenue. Next year, look for it to drop its resistance to the moniker, even though that could open it up to more regulation. APPLE BREAKS RECORDS In November, supplies of the Apple’s $999 iPhone X sold out in hours (only to turn up on eBay for up to $8,000). In 2018, expect the X to help Apple finally beat its 2015 phone sales record. THE SHEER NUMBER OF HEALTHAPPSWILLCAUSE YOU TRAUMA There’s a health app for just about everything these days. Robo-therapy? Diabetes assistance? Rare disease support groups?…