About Those Prices of New 4x4s
Readers often send us emails and messages lamenting the high prices of new 4x4s. The highest concentration of correspondence usually follows our SUV and Pickup Truck of the Year test when folks read how much each 4x4 costs. The first time I was shocked at a car price was in 1978. My friend’s dad earned a good income managing a large factory, and he bought his family a new, fully loaded ’78 Chevy Caprice Classic. It was two-tone blue and had those fancy wire hubcaps. If I remember correctly, the car’s sticker price was in the mid-$8,000 range, which to the 15-year-old me was an unbelievable amount of money for a car. In 1980, one of my friends bought a used ’79 Pontiac Trans Am. Black, T-tops, loaded. If I remember…
