That time I led Ultimate Adventure for a few minutes
This issue of Four Wheeler includes a very special deep dive into the history of the incredible Ultimate Adventure. Ultimate Adventure began in 1999 as a 4-Wheel & Off-Road exclusive and it’ll celebrate its 23rd adventure in 2022. Throughout those years it has taken participants on an incredible ride in some of the most challenging off-road terrain in the world. And it has taken readers along, too, with in-depth coverage that made you feel like you were there. I got to lead Ultimate Adventure once, for just a few minutes, but the experience has stuck with me since that day in 2004. I was Senior Editor at Four Wheeler and by that time Four Wheeler and 4-Wheel & Off-Road magazines were both owned by the same company. The 2004 Ultimate Adventure…