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Entrepreneur Magazine South AfricaEntrepreneur Magazine South Africa

Entrepreneur Magazine South Africa January 2019

Entrepreneur Magazine South Africa is an award-winning publication that offers easy to implement, powerful tactics, new ideas, expert advice and inspirational stories about entrepreneurs who are taking their businesses to the next level.

Pays:
South Africa
Langue:
English
Éditeur:
Entrepreneur Media S.A. Pty Ltd
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DANS CE NUMÉRO

3 min.
the evolution of growth

I’VE SPENT the past few weeks absorbed in thoughts around evolution and the triggers that seed growth in directions we may not have previously considered. Thirteen years ago, our founders, Andrew Honey and Nicole Honey, secured the licence to publish the world’s top selling business magazine, Entrepreneur, in South Africa. Since the first issue hit shelves in April 2006, we’ve grown from strength to strength with one clear purpose: To provide actionable ‘how to’ advice that business leaders can implement in their organisations to drive growth. But nothing remains static — not from month to month and certainly not year on year, and while our vision and mission have never altered, how we deliver on them has. Steve Jobs famously said when he returned to Apple in 1997 that “Deciding what not to…

7 min.
seth godin

If anyone knows marketing’s future, it’s Seth Godin. The long-time guru of the subject and author of 19 books, including This Is Marketing — preaches a kind of invisible marketing. “The word marketing should mean ‘What do we call it when we make something people want?’” he says. That’ll become increasingly important as 2019 brings more digital noise. His challenge: Be relevant, not loud. How will marketing continue to change in 2019? Attention and trust are the two most valuable elements of our economy going forward, and big companies have a long history of just burning it, wasting it. The alternative is to be the kind of organisation that markets with people instead of at them. What do you mean? The mindset of pop-unders, pop-overs, spam, interruption, demographics, targeting — these are all hunting…

6 min.
kate moodley

Leadership style is critical within an organisation. How a business is led either retains key individuals or deters them completely. Studies have revealed that organisations led by authentic individuals show greater growth. You need to lead by your values. It’s relatively easy to practice your values when things are going well. The true test is when you’re forced to make trade-offs between your values and what is important when the going gets tough. How you walk this line could determine if you make it or break it in the business world. Q What is authentic leadership, and why should business owners care about it? Authentic leadership is a type of leadership style in which people act in a real, genuine and sincere way that is true to who they are as individuals.…

5 min.
luci nouwens

A company that’s been active for more than five decades in an industry that’s hundreds of years old doesn’t sound like a recipe for innovation — and yet that’s exactly what Luci Nouwens, owner of Nouwens Carpets, is focused on. THE MODERN CARPET has a history that goes back thousands of years. And despite the hipster trend of reclaimed and hard wood flooring, the carpet still remains a popular choice for consumers. In South Africa, a name that’s synonymous with quality carpeting is Nouwens. When Cornelis Nouwens arrived in the country in the 1950s, bringing the skills of a trade which he had mastered alongside his father in Tilburg, the hub of the Netherlands’ wool textile industry, he passed on the skills and the love of the craft to his family and…

7 min.
paul kent, richard flack and stephen le roux

A company’s culture is its identity and personality. Since this is closely linked to its brand and how it wants to be viewed by its employees, customers, competitors and the outside world, culture is critical. The challenge is understanding that culture contains unwritten rules and that certain behaviours that align to the culture the company is nurturing should be valued and cherished more than others. At Sureswipe, the core of our culture is that we value people and what they are capable of. We particularly value people who are engaged, get on with the job, take initiative, are happy to get stuck in beyond their formal job descriptions, and who sometimes have to suck up a bit of pain to get through a challenge. We include culture in everything we do, so…

3 min.
think global, act local

DISRUPTION. INNOVATION. The fourth industrial revolution. These aren’t just platitudes at the Johannesburg Business School (JBS), they’re the bedrock of the various courses and programmes on offer. “We are authentically African, as we believe there are huge opportunities in both South Africa and Africa at large, but we are also looking at the global landscape. We have an incredible opportunity to educate and mentor the future generation of Africa’s leaders and managers by providing them with the tools they need to be true innovators and disruptors,” says Professor Lyal White, Senior Director of the JBS at the University of Johannesburg. “Day-to-day business in Africa requires leaders to focus on — and deliver — development with a direct impact on communities. The challenges we face present an opportunity. The fourth industrial revolution requires…