Fortune February 1, 2018

FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success. Fortune currently publishes 3 double issues. Each count as two of 12 issues in an annual subscription.

United States
Meredith Operations Corporation
9 €(TVA Incluse)
27 €(TVA Incluse)
6 Numéros

dans ce numéro

3 min
make them want to stay

YOU MAY HAVE NOTICED a change in your colleagues: the guy who always wears jeans shows up at work in a sports coat and tie. Another is having hushed cell phone conversations on the far side of the office. A third asks you, offhandedly, what a “senior manager of X” ought to make and if you happen to have any extra ecru-colored stationery lying around. As Fortune senior editor-at-large Geoff Colvin writes in our cover package (see “Ready, Set, Jump!” on page 44), the job market is heating up fast. Some 6 million openings are now waiting for the right individuals to fill them. The unemployment rate is a rock-bottom 4.1%—and much lower than that in many industries. For would-be job-seekers, of course, that’s a welcome trend. As senior writer Ellen McGirt…

4 min
super bowl ads can’t save tv

THE BIG GAME FOR AT LEAST a few hours on Feb. 4, everything will be peachy in ad land. A nationwide audience, more than 100 million strong, will gather round their televisions and pay rapt attention to commercials that cost roughly $5 million a (30-second) pop. The occasion, of course, is the Super Bowl. Long a triumph of modern marketing— an annual ritual in which the ads are as big a deal as the athletics—Super Bowl LII looks to be especially so. Despite cord cutters and ad-skipping DVRs, flagging NFL ratings, and the ever-shrinking American attention span, big brands (Budweiser and Coca-Cola) and even some no-names (Avocados From Mexico) are still eager to pony up a huge chunk of their marketing budgets for a spot during the big game. (A decade ago,…

2 min
retailers’ secret weapon is…food?

LOSS LEADERS DOLLAR GENERAL CEO Todd Vasos did a victory lap on a recent conference call, finishing off a year that saw the stock rise 25%. One star of the celebration? Groceries. The discount chain, better known for cheap toothpaste and $1 tchotchkes, has been increasingly moving into fresh produce and even fresh meat, vastly expanding its cooler space—and seeing more foot traffic as a result. Now Vasos says the chain will add about 100 additional stores that offer groceries. His assurance to investors: There’s “more and more opportunity” in food. But Dollar General isn’t the only chain vying for produce-aisle domination. German discounter Lidl is six months into a plan to open its first 100 stores stateside. Its Teutonic rival Aldi opened 150 locations last year. Add to that Walmart’s massive…

1 min
the rising cost of smog

IN DECEMBER, a Sri Lankan cricket player in Delhi doubled over during a match and began to vomit. The reason: suffocating air pollution. India’s smog is often accepted as a by-product of the world’s fastest-growing major economy, but new research is increasingly showing the costs of bad air may be higher than imagined. One recent paper on Chinese counties found that high pollution levels are capable of causing net out-migration of 5%—a potentially devastating economic blow, especially because those most likely to leave are wealthy and educated. Paulina Oliva, one of the paper’s authors, says big-data advances are now allowing for a clearer view of smog’s cost-benefit equation. In 2016 the World Bank estimated that the health toll of air pollution topped $5 trillion a year. But the total economic…

1 min
the decline of american fertility

DEMOGRAPHICS SPENDING on Valentine’s Day could easily top $18 billion this year, according to National Retail Federation averages. But consumers may be getting less, er, bang for their buck than ever. Research from the General Social Survey shows that American sexual frequency, even for couples in committed relationships, is falling. This is likely one of the many reasons that the total fertility rate in America is projected to fall to 1.77 (or fewer) lifetime births per woman in 2017 (final numbers aren’t in yet), down from more than two before the recession. Such a low birth rate means that without strong immigration flows, the U.S. population will begin to decline within the next 40 years—a potentially disastrous outcome. The causes for the decrease are unclear. Rising health care and housing costs, greater smartphone…

1 min
when to do everything

DON’T GET MARRIED too young. Don’t spend your morning on email. And definitely don’t schedule surgery in the afternoon. In his latest book, business author Daniel Pink provides a tour de force of research on perfect timing. When’s practical tidbits include how late-twenties marriages last longer, why no one should waste productive morning hours on rote tasks, and how doctors—along with the rest of us—make more mistakes in the afternoon. It’s a refreshing addition to the managerial bookshelf. COCKTAIL PARTY FODDER: Singing in time with a group is arguably as good for you as exercise.…