Fortune March 2019

FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success. Fortune currently publishes 3 double issues. Each count as two of 12 issues in an annual subscription.

United States
Meredith Operations Corporation
9 €(TVA Incluse)
27 €(TVA Incluse)
6 Numéros

dans ce numéro

3 min
grand designs

THE NOTION OF “DESIGN THINKING”—which takes some of the tools involved in shaping physical products and applies them to the task of building better systems and organizations—has been around for decades. But Tim Brown has been on a mission to broaden its reach and understanding. The CEO of design firm IDEO, and author (with colleague Barry Katz) of the 2009 bestseller Change by Design, isn’t merely hoping to expand its canvas—using this collaborative approach to solve societal as well as business problems—but also to rework the very grammar of design. In a wonderful new essay, adapted from his updated book of the same title, which hits shelves this month and is excerpted in this issue (please see page 92), Brown explains that designers are learning to think not about nouns, but…

3 min
taming the behemoths

POLICY WILLIAM BARR, in his January confirmation hearings to become the U.S. attorney general, entered into the lexicon a valuable, if redundant, expression to describe the biggest technology companies in the land. “I think a lot of people wonder how such huge behemoths that now exist in Silicon Valley have taken shape under the nose of the antitrust enforcers,” said Barr, an establishment Republican lawyer from central casting—and therefore an unlikely antagonist for Big Business. His locution stuck, heightening the sense that the “behemoths”—Facebook, Google, Amazon, Microsoft, Apple, and a handful of less-gigantic competitors—now face a greater regulatory threat than at any other time in their relatively brief existence. The companies are fighting the onslaught in various ways. Microsoft, the industry’s journeyman of governmental warfare, is cleverly advocating regulation of a narrow…

1 min
a pub crawl for public transport

MASS TRANSIT DETROIT IS THE ARCHETYPE for urban sprawl, spanning over 140 square miles of downtown, industrial sites, and suburbs. And though it’s a metropolis built on the back of the personal automobile, nearly 85,000 of its residents depend on its notoriously unreliable municipal bus system to get around. Inadequate public transit, common in many Rust Belt cities, is an impediment to growth—87% of trips taken drive some form of economic activity—and maintains inequalities in the labor market. Andy Didorosi, a Motown native, founded the Detroit Bus Co. in 2011 to offer a private alternative. Didorosi bought a bus from Craigslist, commissioned a local artist to spruce up the exterior, and began to provide unlimited daily rides for $5. The company now offers private charters and tours—like a $40 historic bar crawl called…

1 min
cost of the shutdown

$11B LOST ECONOMIC ACTIVITY The 35-day shutdown came at an astonishing cost. Per CBO estimates, $3 billion of the lost economic activity will be permanent. -0.2% GDP The expected effect on GDP for the first three months of the year. 3 WENT PUBLIC Owing to furloughs at the SEC, only three companies held their IPOs in the first four weeks of 2019, down from 15 over the same span of 2018. 300 YEARS TO RECOVER The former superintendent of Joshua Tree National Park said the shutdown caused centuries worth of damage from trail erosion and vandalism.…

1 min

TOURISM THE JAPANESE TRADITION of bathing in onsens, or natural hot springs, dates back to the sixth century, but not everyone’s able to jump right in. After interviewing dozens of international tourists, Hoshino Resorts, one of Japan’s leading hospitality companies, discovered a general wariness around the steaming-hot public pools that occupants are expected to enter naked. In response, it released a lighthearted YouTube video about onsen etiquette. It features a cartoon rabbit and frog undressing—“Don’t be shy!” commands the English-speaking narrator, before instructing bathers to ditch their cell phones. The onsen video is part of a larger effort to make Japan more approachable to foreign guests ahead of Tokyo’s 2020 Summer Olympics. In anticipation of the 40 million foreign visitors expected during the Games, Japan is outfitting its fleet of bullet trains…

1 min
amazon’s sundance spree

AS IS TRADITION, Hollywood studios opened their wallets at the Sundance Film Festival, scouting potential crowd pleasers and critical darlings. But the streaming services were the ones to really splash the cash this year, including a record $47 million spent on five films by Amazon Studios. That’s the most ever spent by a studio during a single year of the festival, which was founded in 1971. Among Amazon’s acquisitions: $13 million for the Mindy Kaling–starring comedy Late Night; $14 million for The Report, a political drama starring Adam Driver; and another $14 million for the feel-good dramedy Brittany Runs a Marathon. It’s a sign of intent from newly appointed Amazon Studios chief Jen Salke, who took charge last year. *“NICE TO MEET YOU!” JAPAN: COURTESY OF HOSHINO RESORTS; KALING: GEORGE PIMENTEL—GETTY IMAGES…