Fortune March 2020

FORTUNE covers the entire field of business, including specific companies and business trends, tech innovation prominent business leaders, and new ideas shaping the global marketplace. FORTUNE is particularly well known for its exceptionally reliable annual rankings of companies. FORTUNE furthers understanding of the economy, provides implementable business strategy, and gives you the practical knowledge you need to maximize your own success. Fortune currently publishes 3 double issues. Each count as two of 12 issues in an annual subscription.

United States
Meredith Operations Corporation
9 €(TVA Incluse)
27 €(TVA Incluse)
6 Numéros

dans ce numéro

2 min
a tall order

IT’S A STRANGE, if mesmerizing, thing to peer out through a glass wall onto the rooftops of skyscrapers many stories below—to look down and see spires and helipads and glistening office towers that appear no bigger than Lego blocks. Yet it’s even stranger and more mesmerizing to peer out of that same 98th-floor window and see a building that’s over 90 meters taller—a steel-and-concrete linebacker of a facade that seems to snarl back, “What are you lookin’ at?” That was my experience this past November, sitting at the not-quite-rooftop bar of the Four Seasons Hotel in Guangzhou, China, which occupies the top floors of the Guangzhou International Finance Center, the 23rd-tallest building in the world … and staring out at the Chow Tai Fook Finance Centre, the seventh-tallest building in the…

8 min
satya nadella

THIS EDITED Q&A HAS BEEN CONDENSED FOR SPACE AND CLARITY. “It’s a mistake to think that what led to success will lead to new success. History will come back and bite you in the ass.” A QUESTION OF TRUST In January, you wrote a LinkedIn (1) post about using technology to foster empowerment and trust. But research conducted by Pew in 2017 suggests that although more people will use tech in the next decade, they won’t necessarily trust it. How will you bridge that gap? NADELLA A book my colleague [Microsoft president] Brad Smith wrote is called Tools and Weapons, and I think that’s a good metaphor to keep in mind. Digital technology is perhaps the most malleable resource that we have. It can be both a tool and a weapon. So, let’s first…

6 min
the grim business of containing an epidemic

A LOT HAS changed in the weeks since doctors in Wuhan, China, noticed a cluster of cases involving a mysterious pneumonia-like illness. That illness—a virus thought to have spread from bats to another species before jumping to humans at one of Wuhan’s live-animal markets—has since traveled around the world with remarkable efficiency, infecting tens of thousands in dozens of countries. Hundreds have died. (So swift has this novel coronavirus’s journey been, that only recently was the disease given an official name: COVID-19.) In that same time, Chinese scientists sequenced the pathogen’s genome and shared it online, triggering a flurry of work worldwide to beat the disease. Already, volumes of scientific papers have been published and multiple vaccines are in development. Yet even at this fast-moving moment of international collaboration and in this…

3 min
the bank of america ceo has epic plans

“EVERYBODY THOUGHT his situation was almost hopeless.” That, according to Warren Buffett, was the conventional wisdom on the plight of Bank of America and its newish CEO, Brian Moynihan, back in 2011. Some analysts predicted the mortgage mess inherited from BofA’s newly acquired Merrill Lynch and Countrywide subsidiaries was bad enough to sink the whole enterprise. BofA had just gotten sued for $10 billion by AIG. Shares had fallen to $7, half their value at the start of the year. That’s when Buffett rang up Moynihan and proposed purchasing $5 billion in BofA preferred shares. Famously, Moynihan told Buffett, “We don’t need it,” to which Buffett riposted, “If you needed it, I wouldn’t be making the offer.” Indeed, today the view looks very different from Moynihan’s office on the 50th floor of…

1 min
the golden apple

WELL, THE BEARS BLEW THIS CALL. Many on Wall Street worried Apple was stagnating at this time last year, pinned under the weight of slowing iPhone sales and a failure to produce new market-dominating products. The stock fell 38.8% from its 2018 high through January 2019. But what a difference a year makes. Not only are iPhone sales climbing, but both the Apple Watch and AirPods are also huge successes, driving 37% year-over-year growth in the wearables division and helping Apple notch the highest quarterly profit ever reported ($22.2 billion in the company’s first quarter). Then there’s Services, which if broken out separately as a company would be No. 66 on the Fortune 500 by revenue. Apple’s stock has come roaring back, giving the company more than 40 times the…

5 min
are two ceos better than one?

IN THE HIERARCHIES of corporate America, there’s nothing ambiguous about the position of “chief executive officer.” Whoever holds the CEO title sits at the tip-top of the org chart; it’s right there in the capital C. But what happens when that designation—and the power it implies—is shared? That’s the unusual experiment that several companies have undertaken in the past few months, splitting the role of CEO between two executives. In September, WeWork’s parent named two interim CEOs, Sebastian Gunningham and Artie Minson, to replace founder and spiritual guru Adam Neumann, who stepped down as the embattled shared-office giant postponed its IPO. (The pair will be replaced in February by a single new CEO, Sandeep Mathrani.) Software giant SAP in October named Jennifer Morgan and Christian Klein co-CEOs—the third time the German…