Business et Finance
Harvard Business Review

Harvard Business Review September/October 2019

For over 80 years, Harvard Business Review magazine has been an indispensable and unrivaled source of ideas, insight, and inspiration for business leaders worldwide. Each issue contains breakthrough ideas on strategy, leadership, innovation and management. Now, newly redesigned, HBR presents these ideas in a smart new design with improved navigation and rich infographics. Become a more effective leader by subscribing to Harvard Business Review.

United States
Harvard Business School Publishing
Lire plus
17,53 €(TVA Incluse)
82,14 €(TVA Incluse)
6 Numéros

Dans ce numéro

2 min.
the tyranny of numbers

METRICS ARE A FACT of business life—essential to measuring performance and executing strategy. But they can be pernicious. In “Don’t Let Metrics Undermine Your Business,” Michael Harris of Kenan-Flagler Business School and Bill Tayler of the Marriott School of Business demonstrate that performance management is frequently conflated with strategy—producing all sorts of unwelcome consequences. The problem is that business metrics are inherently imperfect; most are used to quantify an intangible goal. Even earnings, the most common measure, represents an abstract concept. As the authors say, “Your performance management system is full of metrics that are flawed proxies for what you care about.” Consider what happens when a company makes “delighting the customer” a strategic objective. As Harris and Tayler note, the company will probably track its progress through online customer surveys.…

2 min.

Like many marketing professors, Bart de Langhe studies the use of data analytics in decision making. But he focuses not so much on the data as on how people interpret it. “I am continually surprised by how often people draw the wrong conclusions,” he says. “To understand these errors and correct them, you need a psychologist’s perspective.” In this issue de Langhe—who has two degrees in psychology—and his coauthor examine how we instinctively categorize information and how that tendency can lead decision makers astray. 80 The Dangers of Categorical Thinking In 1983 the economist Oliver Hart began researching a problem: Contracts are inevitably incomplete, and parties to them don’t always act in a rational manner. His resulting theories earned him the 2016 Nobel Prize in economics (with Bengt Holmström). While in Stockholm…

2 min.
harvard business review

EDITOR IN CHIEF Adi Ignatius EDITOR, HBR Amy Bernstein EDITOR, HBR.ORG Maureen Hoch EDITORIAL DIRECTOR Sarah Cliffe DEPUTY EDITOR, HBR.ORG Walter Frick CREATIVE DIRECTOR John Korpics EDITORIAL DIRECTOR, HBR PRESS Melinda Merino EXECUTIVE EDITOR Ania G. Wieckowski EDITORIAL SENIOR EDITORS Laura Amico, Alison Beard, Scott Berinato, David Champion Paris, Eben Harrell, Jeff Kehoe, Scott LaPierre, Toby Lester, Daniel McGinn, Gardiner Morse, Curt Nickisch, Steven Prokesch, Vasundhara Sawhney MANAGING EDITOR, HBR PRESS Allison Peter SENIOR ASSOCIATE EDITORS Courtney Cashman, Kevin Evers, Susan Francis, Gretchen Gavett, Dave Lievens, Nicole Torres, Erica Truxler ASSOCIATE EDITORS Paige Cohen, Emma Waldman SENIOR ASSOCIATE/ARTICLES EDITOR Amy Meeker ARTICLES EDITORS Christina Bortz, Susan Donovan, Martha Lee Spaulding AUDIENCE ENGAGEMENT EDITOR Kelsey Gripenstraw MULTIMEDIA PRODUCER Andy Robinson ASSISTANT EDITORS JM Olejarz, Rakshitha Ravishankar EDITORIAL COORDINATOR Alicyn Zall STAFF ASSISTANT Christine C. Jack CONTRIBUTING EDITORS Karen Dillon, Amy Gallo, Jane Heifetz, John Landry, Andrew O’Connell, Anand P. Raman, Dana…

5 min.
the #metoo backlash

IN THE FALL OF 2017, when the New York Times and other media began reporting on widespread sexual harassment and assault by powerful male entertainment figures, many people were heartened. The conventional wisdom was that bringing the issue to light and punishing those responsible would have a deterrent effect. Leanne Atwater, a management professor at the University of Houston, had a different response. “Most of the reaction to #MeToo was celebratory; it assumed women were really going to benefit,” she says. But she and her research colleagues were skeptical. “We said, ‘We aren’t sure this is going to go as positively as people think—there may be some fallout.’” In early 2018 the group began a study to determine whether their fears were founded. They created two surveys—one for men and one…

2 min.
“people are trying to figure out how to respond”

In 2015 the Canadian Armed Forces launched Operation HONOUR, aimed at preventing sexual misconduct and assault among military personnel. As part of that effort Denise Preston, a psychologist who has worked with victims and imprisoned sex offenders, was hired in 2017 as the executive director of the Sexual Misconduct Response Centre, which operates outside the military chain of command to support victims of sexual misconduct and lead prevention efforts. She spoke with HBR about the center’s work. Edited excerpts follow. Do you agree with one of the findings of this research—that most men and women understand what constitutes sexual harassment even though the behavior persists? When you ask most people about sexual harassment, sexual assault, or issues around consent, they understand on a conceptual level when something is wrong. But they don’t…

1 min.
beware excessively chipper ceos

The economist John Maynard Keynes wrote of the “animal spirits” that can affect the stock market and the economy, and economists routinely monitor consumer and investor sentiment for clues about where the business cycle and markets are heading. A new study highlights another measure of mood: manager sentiment. Drawing on transcripts of quarterly conference calls with investors and management discussions in 10-K and 10-Q filings—more than 375,000 documents in all—researchers used textual analysis tools to count the positive and negative words in all statements for each month from January 2003 to December 2014. They calculated the difference between the two types of words and divided by the total number of words to arrive at a “monthly financial statement tone.” Next they examined aggregate stock returns for the subsequent month, three months,…