Editor's Message
I’ve grown up with Apple as a cultural icon, a company known for groundbreaking personal electronics, yes, but also as a symbol of the elite. That’s not just because of the premium price of the devices—Apple products were the tools of choice for artists and entrepreneurs, and for anyone who identified as being a brilliant but misunderstood “misfit” as Steve Jobs dubbed them. While Apple has made small detours here and there, it has more or less stayed on course as an innovative device maker. With a spring announcement featuring celebrities as the main event, it appears Apple is now flipping that on its head. While filmmaking and publishing don’t necessarily seem outside of Apple’s scope considering the company’s musical history with the iPod and iTunes, for the first time, the…