Sommaire pour March 7, 2016 de Adweek

President Barack Obama has accomplished a lot of “firsts” when it comes to commanders in chief and digital media. The president created social accounts on Twitter and Facebook, participated in a Reddit AMA and appeared on the online comedy website Funny or Die to push his healthcare agenda. So it makes sense that No. 44 will also be the first president to speak at South by Southwest Interactive. The festival announced last week he will appear on March 11, opening day for the Austin, Texas, show, and will sit down with Evan Smith, CEO and editor in chief of The Texas Tribune. What’s more, first lady Michelle Obama will attend the music part of the festival on March 16, addressing Let Girls Learn, her initiative that aims to overcome obstacles…

More than half of millennials are using ad blockers on their personal computers, according to a recent survey of 500 U.S. adults commissioned by Retale, a location-based mobile marketing platform. “Millennials are more technologically savvy,” said Retale president Pat Dermody. “Not only are they seemingly more inclined to tune out display and banner ads while on a PC, they’re proactive in blocking them.” ONE IN FIVE MILLENNIALS CURRENTLY USE AD BLOCKERS ON THEIR MOBILE DEVICES. 63% OF MILLENNIALS CURRENTLY USE AD BLOCKERS ON THEIR PERSONAL COMPUTERS. AN ADDITIONAL 16% SAY THEY “WANT TO” USE MOBILE AD BLOCKERS, BUT DON’T THINK THEY ARE ABLE TO ON THEIR CURRENT DEVICE.…

It’s not going ad-free, but Vicelandthe new cable network from Vice Media and A+E Networks which launched on Feb. 29, replacing H2—is shaking up linear advertising in two major ways. “We built the business model from the get-go to have a reduced ad load,” said Guy Slattery, gm, Viceland. Viceland’s programming (including Gaycation, above, with Ellen Page) has just eight minutes of national ad time per hour (many competitors have 16) and two minutes of local ad time. The network is also emphasizing native ads, created by the Vice Media team to look more like editorial content, which it hopes will represent half of its ad inventory within a year. “We really want to replace the 30-second spot when we can,” said Slattery. “It places it in a better environment…

We all know by now that the American family looks a lot different than it used to. Whether defined by LGBT parents or nonmarried parents or stay-at-home dads, two out of five households today do not fit the traditional mold, notes a new report, “Family Diversity Is the Norm,” from YouGov and Johnson & Johnson-owned parenting site BabyCenter. But exactly what does that mean for brand marketers? Just as the makeup of families has changed, so have the ads targeted to them. “For brands, the good news is that there’s lower risk when stepping into this territory,” said Ted Marzilli, CEO of YouGov BrandIndex, noting that 80 percent of parents say they like seeing diverse families in ads. (The report also found that 60 percent of parents say a brand…

Specs Current gig President, MAC Presents Twitter: @MarcieAllen Age 42 You’ve been in the music marketing industry for more than 20 years. What’s new? Probably looking at all the new technology, from virtual reality to RFID (radio frequency identification) bracelets, which broke onto the scene a few years ago. Now more than ever content is king and brands are looking to get content, share content, so you’re looking at all the social media platforms from Periscope to Snapchat, really playing a bigger role than ever and brands are activating partnerships with the different artists and bands. Is virtual reality really the wave of the future? Virtual reality is just now starting. You had Oculus Rift launch at Sundance a couple of weeks ago and you’re going to see Samsung Gear…

SXSW Interactive will host the first ever Robot Ranch at SX Create, March 11-13. There, attendees will have the chance to get to know AI animals in a fun and friendly way, according to the organizers. Robot Ranch will feature a range of robotics companies and their creations, with each having its own fenced “pen,” enabling attendees to get their hands on the machines and chat with creators. Other activities at Robot Ranch: watching robots being built, flying drones and visiting the Robot Nature Center to learn about the basics of robotic engineering.…

The resurgence of vinyl has everybody talking, and listening. Maybe you’ve thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you’ve read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl. Perhaps you passed through a Barnes & Noble store over the holidays to find LPs of current releases from Adele and Taylor Swift dominating displays in the music section. Or, could it be that you’re an audiophile who has more than 1,000 records stored meticulously in your apartment—and can’t resist rolling your eyes when yet another magazine piece proclaims that the ancient vinyl record has been resurrected in a digital age and might just resurrect the recording industry along with it. There are also…

THE INITIAL Mars began stamping M&M’s in 1950, but with a black dye that was hard to see. Four years later, the company changed the “m” to white, and so it has stayed. THE SHELL Made from sugar and corn syrup, the outer candy shell insulates the chocolate from heat, hence the famous slogan, “Melts in your mouth, not in your hand.” THE BLUES Blue is M&M’s most recent color, having taken the place of tan, which Mars retired in 1995. Some 11 million people voted for it over pink and purple. THE REDS The color disappeared in 1976 amid public hysteria over the supposed toxicity of red dyes. By 1987, fears were discredited, and Mars reinstated red. As you read this, M&M’s—the best-selling candy in America, the treat that…

The Swedish furniture retailer last week put its global media assignment in play. Consultancy ID Comms will assist with the process. All told, Ikea spends in excess of $400 million annually in measured media. MEC, a unit of WPP’s GroupM, handles Ikea’s planning and buying in the U.S., having successfully defended those chores during the client’s media pitch seven years ago. Dentsu Aegis Network’s Vizeum added the U.K. business at that time. Ikea works with various agency resources for planning and buying in other global geographies.…

Campbell Ewald made headlines in January for firing CEO Jim Palmer over a staffer’s racist email, and the incident still seems to be casting a shadow over the agency. Last week, two key clients chose to follow the lead of USAA, which terminated its contract with the IPG shop days after the story came to light. Neither Edward Jones nor Henry Ford Health System will renew their current Campbell Ewald contracts, which expire this spring. Although Edward Jones would not comment on why it was ending its relationship with Campbell Ewald, a Henry Ford Health System rep confirmed that its decision was linked to the agency’s high-profile incident of racial insensitivity by a creative director.…

Be flexible. There are up to 116 events going on simultaneously, so be prepared to change plans quickly. “Even with all the planning in the world, our attendees sometimes have to go with the flow—you might bump into a friend or decide to take a meeting,” said SXSW director of technology Scott Wilcox. Get off the grid. Don’t be afraid to stray from the keynotes and other Convention Center sessions. “Some of the biggest ideas come from the fringe,” said Alicia Hatch, CMO of Deloitte Digital, who has attended SXSW for 15 years. Slow and steady wins the race. Don’t overdo the partying right off the bat. “There are open bars everywhere, and you can easily end up being a mess,” warned Hatch. Chat up the startups. “It’s a great…

Specs Claim to fame A Falcons, Dawgs and Braves fan, Jim Tomanchek, director of partner development at Adaptly, is an Atlanta transplant living in San Francisco. Base San Francisco Twitter @jimtomanchek One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile messaging apps. In fact, younger, highly desirable consumers like teens and young adults don’t even use email anymore. (Email your teen right now and see how long it takes for a response, if you ever get one.) They communicate almost exclusively through apps. So, over the past few years, we’ve seen the rise of messaging apps like Snapchat, WeChat, WhatsApp, Kik and, of course, Facebook Messenger. Until recently, their…

President Barack Obama Friday (details TBA) Obama will be the first president to speak at the festival, sitting down with Evan Smith, CEO and editor in chief of The Texas Tribune. A digital trailblazer since he first ran for the White House in 2008, Obama will call on the crowd to make technology work for everyone. Casey Gerald, co-founder and CEO, MBAs Across America Friday, 2:30 p.m. Gerald has oratory skills the current crop of presidential candidates would die for. Listening to how this native Texan plans to spread tech entrepreneurship through the U.S. in 2016 seems like a no-brainer. Maxine Williams, global director of diversity, Facebook Friday, 3:30 p.m. Given Facebook CEO Mark Zuckerberg’s recently revealed memo chiding employees for not treating the #BlackLivesMatter movement with appropriate sensitivity, it…

Vanhawks Valour Bike $1,249 Considering the long list of bells and whistles available for cars these days, the average bicycle remains pretty un-evolved. Vanhawks, a Canadian startup, is hoping to change that with the release of its Bluetooth-connected Valour bike. The carbon fiber frame—available in four sizes and six different color combinations—is packed with high-tech features that promise to make your ride easier, faster and safer. Blind spot sensors alert you to unseen vehicles via handlebar vibration, while built-in LED turn indicators provide directions from the bike’s built-in GPS. On the Vanhawks app, you’ll find ride stats from distance to calories burned. And the more you ride your bike, the smarter it gets, learning the fastest routes and areas to avoid. Buy it: vanhawks.com SLEEP Hit Snooze Hush…

Founded in 2006, nonprofit organization Charity: Water is on a mission to bring clean drinking water to everyone on Earth. To date, the organization has funded almost 18,000 water projects in 24 countries. Administrative expenses are covered by private donors, foundations and sponsors, leaving 100 percent of public donations to directly fund water projects. But the company’s approach to radical financial transparency doesn’t mean that its offices are shabbily outfitted. “The only way we could have a space like this in New York City is because a lot of generous vendors and individuals were integral in making it happen,” said office manager Jordan Hunter. Chief strategy officer Lauren Letta added, “It’s important that our physical space represents our mission, with beautiful inspiring photos celebrating the people we serve, and monitors…

Vice Media unleashed its first linear network last Monday night, launching Viceland, its new channel with A+E Networks. Featuring an eclectic lineup, the network is taking a new approach to lure millennials back to TV. Viceland is shaking things up on the advertising side as well, reducing ad loads with an emphasis on native advertising, which Vice creates to look more like editorial content. Viceland is hoping to have native ads—which could run anywhere from 30 seconds to two minutes—as half its ad inventory within the year.…

PewDiePie already boasts the largest following on YouTube, and now the popular creator could add another accomplishment to his list: an Emmy Award. The Television Academy has expanded and redefined many short-form categories for this year’s Primetime Emmys. The new short-form categories will not be part of the Primetime Emmys broadcast. Instead, they will be featured during the Creative Arts Emmys, which will run two nights on the weekend before the prime-time awards on ABC in September.…

Adweek’s cover girl Rosie is the humanoid robot/family housekeeper from the 1960s animated TV series The Jetsons. Jean Vander Pyl provided the voice for the high-tech domestic, who always wore a frilly apron and was often seen using a vacuum cleaner (even though that function is included on some of today’s robots). Rosie, who famously referred to patriarch George Jetson as “Mr. J,” was an old demo model hired by the Jetson family from U-Rent a Maid. In the series’ first episode, “Rosie the Robot,” we learn that her model number is XB-500. To watch the episode, scan above.…

We asked Gary Kelly, head of digital and revenue at Interscope: What are your favorite album covers? Built to Spill, There’s Nothing Wrong With Love This album art feels like it could live inside of MoMA. Kendrick Lamar, Good Kid, M.A.A.D City I remember the album art and being blown away by the stories that could be told from just seeing the photos of Kendrick’s relatives. Wilco, Yankee Hotel Foxtrot Just a brilliant, minimalist cover for a brilliant album. Lana Del Rey, Born to Die Lana sets the tone for the album with the cover. Bruce Springsteen, Nebraska The honesty and despair that is captured on the album cover and music is like nothing else.…

Specs Age 33 Claim to fame Bollywood superstar and former Miss World; now stars as Alex Parrish on ABC’s Quantico (Sundays, 10 p.m.) Base Los Angeles, New York and Mumbai Twitter @priyankachopra You’re really active on social media. Which apps do you use most? Twitter and Instagram. I’m a techie, and I started using Twitter when it was just about new in India. I love Instagram because I’m visual, and I like to share what I’m thinking with pictures. You’ve got almost 13 million Twitter followers and 5 million Instagram followers. What’s your approach to managing them and keeping them engaged? I don’t manage them. I don’t think that’s what social media should be about. Social media is me talking about what I’m thinking and what I’m feeling. I don’t…