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Allure May 2019

Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in a larger cultural context.

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United States
Conde Nast US
11 Issues

in this issue

1 min
golden eyes

Makeup artist Gucci Westman is known for her glowing, pared-back work. So I was surprised to find that her Eye Love You Mascara lends such a dense, velvety-black layer to lashes that the effect can only be described as “doe-eyed.” Plus: It’s (96 percent) natural. Eye Love You skips parabens (commonly used preservatives) and fragrance (a known irritant) in favor of cleaner alternatives, like sodium hydroxide. Pared back, indeed. CLOCKWISE FROM TOP RIGHT: ZOE GHERTNER/ART PARTNER; JOSEPHINE SCHIELE (6)…

2 min
reese witherspoon

Best beauty tutorial: My makeup artist, Molly R. Stern, taught me how to put on fake eyelashes. She hates that I put on a full strip, but I’m from the South—I love a good ol’-fashioned drugstore strip lash. I pop it on, put a little liquid liner over it, and I feel like my eyes look more open. The never-again lipstick color: Brown. Like, dark brown. It looked terrible, and it was immortalized on my driver’s license photo when I was 16 years old. Her vitamin regimen: Prenatals. One of my girlfriends told me she takes them even though she’s not pregnant, so now I do, too. It makes my hair look better. The skin-care step she won’t skip: I use the Elizabeth Arden retinol capsules (top left) at night. I look more…

5 min
is there a new pink tax?

humans as a species love to categorize. To help us understand the world around us, we give everything a name—each other, our pets, our moods, the earthy smell of a forest after rain. And when we’re particularly excited about something, we’ll give it a nickname, too. In this fashion “femtech” was born, a term used to describe the section of the Venn diagram where technology and female health care get busy. The term was coined around 2016, about the time that seriously innovative ideas started popping up in that particular sliver of space. Think back to the then-scandalizing ads for Thinx period-proof underwear. There was also Fin, a crowdfunded fingertip vibrator; Clue, an ovulation tracker; and Cora, the organic menstrual-products subscription service. Before long, seriously big cash began to flow.…

6 min
from my mama

“I’ve had the good fortune of having [my mom] by my side for everything…. I remember starting Black-ish and having high-def makeup on all day, and a strip of eyelashes. There’s a weird correlation that happens between being ‘ready’ and being doused in makeup. [My mom and I have] had conversations about separating the two.” —YARA SHAHIDI (LEFT), ACTRESS, AS TOLD TO ALLURE WHEN SHAHIDI AND HER MOM WERE PHOTOGRAPHED IN 2018 FOR THE GOOD ISSUE “I’d get up at 7 a.m. and my mom would already be done up—she’s had the same beehive since high school. She did a mean half-up [on me], and she’d make hair ribbons and bows to match the clothes she sewed for me. She let me pick out the prints at the fabric shop and…

2 min
sandy linter

“Glitter has come a long way since I first started working with it. Stila Glitter & Glow [3] is brilliant for restrained sparkle and has little fallout. I don’t leave home without all of my favorite M.A.C. shadows [1], M.A.C. blush kit [2], or Dermacolor palette [10], which hides evidence of bruising from injectables.” “The Rolling Stones necklace [7] is from their ’70s tour—I’ve worked with Patti Hansen since before she was with Keith [Richards]. My friend [supermodel] Gia [Carangi] gave me the Elsa Peretti black apple pendant [6] in the ’70s. I’ve worn it so much, I partly wore off the enamel.” “In the ’90s I worked with Hugh Grant, who has the most brilliant blue eyes, which could show red if irritated during a shoot. I introduced him to eye…

1 min
the producer

Because we need to be smart about the product and its package. As a beauty-loving biochemist, Brianne West quickly realized the products in her bathroom were unnecessarily made of water. “Cosmetic chemists call [water] ‘profit-making liquid.’ It’s essentially free,” she says. “Conditioner is probably the worst offender—it’s about 90 percent water compared to 60 percent in shampoo. You’re shipping a plastic or glass bottle that contains mostly water around the world, around the country, which is a large carbon footprint on top of that waste.” So West created Ethique, a company that concentrates shampoos and lotions (among other things) into a solid bar that is placed in minimal recycled-cardboard packaging that’s also compostable. Of course, as a business owner, West is acutely aware that the point of a business is to turn…