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Allure September 2019

Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in a larger cultural context.

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United States
Conde Nast US
11 Issues

in this issue

1 min
exclusive bounce back

The original Industrial Strength Boi-ing cream concealer has been around since 1995. It was one of the first products from Benefit that people actually talked about. Before, concealers were a dirty little secret. That little Boi-ing pot was different. It felt like a second skin: not too wet, not too creamy. It was gentle enough to use under eyes or over redness after a brow wax, but heavy-duty enough to cover zits. It was easy to apply, and it didn’t move. We spent two years working on the new liquid version of Boi-ing, called Cakeless, because the bar was high. Cakeless can be used all over, but the intense pigments give full coverage without thickness, so it’s ideal for the under-eyes. Since it’s the full coverage to the original’s medium,…

1 min
lit match

GOLD RUSH Doubling down on gold is always a safe bet: Without the iridescence, it’s basically a neutral; with the iridescence, it’s a million bucks. (Or, at press time, about $1,500 an ounce.) TOUCH THE SKY Robin’s-egg eye shadow on its own calls to mind the makeup of the 1980s. With a matching coat, it calls to mind the runways of tomorrow. WELL RED It’s the easiest way to reinvent red lipstick—match to a red dress and play with texture (like a wispy fabric against glossy lips).…

3 min
comedian seeks contour palette

At eye level, Sephora is an onslaught of retina-searing marketing, beautiful models with faces the texture of dinner plates, punctuated by still lifes for Sephora’s Favorites, on top of every single beauty product you have ever seen, plus a million more you haven’t but have heard of, plus about 1,000 more, the existence of which has never crossed your mind. And below it all, inches above the floor, are squat, unmarked drawers with hidden handles that contain even more products. These drawers do not invite perusal. And yet June Diane Raphael is not afraid to peruse them. This is how she finds a tube of Make Up For Ever lipstick in Candy Pink, an aggressively bright shade like the one her character wears on Netflix’s Grace and Frankie. (Not infrequently, Raphael’s…

2 min
what if it all sparks joy?

I always tell my husband that I don’t have an attachment to stuff. I like material things, but typically in a house purge, I freely and unemotionally toss items into the “these don’t spark joy” pile. If I haven’t worn clothing in more than a year, off it goes to Goodwill. I try to live as paper-free as possible. Souvenirs and trip mementos? I prefer longer-lasting digital photos that can be filed away and viewed regularly. Yet I’m still perpetually overrun by stuff. With two kids and a sentimental husband, our drawers and cabinets runneth over. (And as the kids get bigger—and their clothes get bigger—the laundry! My God, the laundry!) It’s not helped by the fact that I bring home shopping bags filled with beauty products to test almost every…

2 min
a special best of beauty box

The September box includes Laura Mercier Translucent Setting Powder or Nars Velvet Matte Lip Pencil in Dolce Vita. In addition to the products shown, the box also includes La Roche-Posay Lipikar Eczema Soothing Relief Cream, which we love for sensitive and dry skin.…

1 min
the fashion florist

Is it frustrating to express yourself in a medium that dies almost immediately? “Well, that’s part of the magic of it. Flowers die, but the part you’re excited about is the ephemeral part. How they’re beautiful and enchanting.” What catches your eye at market? “An oddity. A branch-y or irregular shape rather than a highly produced crop flower that comes out looking identical.” What makes the perfect arrangement? “A wad of one spectacular flower in a great vase. I like cut glass—it’s a bit optical, so you don’t focus on the stems.” Why do people like flowers? “I was always drawn to the color and the smell as a child. It brings the outside inside. Or if you’re outside, you can glorify your outside. Also, flowers are sex organs. It’s all about attracting pollinators and seed dispersers.” Did…