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Allure September 2020

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Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in a larger cultural context.

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United States
Conde Nast US
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11 Issues

in this issue

1 min.
on the covers

From top: Iris van Herpen headpiece. Makeup colors: Essentialist Eye Palette in Namiki Street Nature, Kajal InkArtist in Gunjo Blue and Lilac Lotus, and ControlledChaos MascaraInk in Sapphire Spark by Shiseido. Bottom: Undercover ruffle jacket. Makeup colors: Kajal InkArtist in Gunjo Blue and Lilac Lotus, MicroLiner Bo Ink in Black, and ArchLiner Ink by Shiseido. Details, see allure.com/credits. Photographed by Daniella Midenge. Fashion stylist: Nicola Formichetti. Hair: Rena Calhoun. Makeup: Holly Silius. Production: Viewfinders.…

2 min.
trading futures

For its nearly 30-year history, Allure has been steeped in science. But working with mascara, serums, and mousse is sometimes unfairly written off as frivolous. While Allure editors may be testing brow pomades one minute, they’re often interviewing a cosmetic chemist about molecular science the next. So this month, in our Future of Beauty issue, we thought it would be fun and eye-opening to explore how science, technology, and innovation will shape beauty in the next decades of Allure’s history. Beauty was already on a trajectory for a tectonic shift, thanks to innovations that are being rolled out and refined today, including augmented reality, injectables, 3D printing, and skin-care personalization based on DNA. Then came COVID-19. The ensuing lockdowns turned time itself into a loose, sometimes confusing construct (what day—or even month—is…

4 min.
sheer ambition

Rihanna has been all around the world—and still couldn’t find a sunscreen that wasn’t chalky or caused flashback. But “you gotta protect your skin from the sun no matter what your skin color is,” says the founder and CEO of Fenty Skin. And that is how a world-famous megastar wound up joining skin-care researchers from around the globe in pursuit of a common goal: innovative sunscreens that everyone can—and wants—to wear. The sobering reality is that “only one in three adults regularly use sunscreen when spending time outdoors,” says Dawn Holman, a behavioral scientist for the CDC. This is an issue that disproportionately affects young people (“If you’re under 25, you’re less likely to wear sunscreen,” says Holman) and people of color: Only about 11 percent of non-Hispanic Black adults and…

1 min.
power lifter

Much of the magic of a mascara lies in the wand, but it’s rare that we see a truly new brush design. So this paddle-like shape on BareMinerals Strength & Length Serum-Infused Mascara was major news in our virtual offices. It’s inspired by the old trick of reaching into the kitchen utensil drawer and using a spoon to lift your lashes. On one side, a row of ridges sits on a slight curve—like the back of a spoon—that can be pressed against the center of your lashes to curl them, or swept from root to tip for even more lift. On the other side, five rows of bristles are separated by wide reservoirs to evenly deposit a ton of mascara, while side bristles help comb through it for a clump-free,…

2 min.
stress management

When dermatologist Jeanine Downie reopened her Montclair, New Jersey, practice this spring—after COVID-19 cases had declined and she got the go-ahead from the state—she wasn’t surprised when patient after patient showed up with acne as a top concern. Or when psoriasis cases went off the charts. And when the country was in protest, Downie saw an additional spike in those skin concerns among her patients of color. “There’s a profound connection between how we’re feeling emotionally and how our skin behaves,” says Laurel Naversen Geraghty, a dermatologist in Medford, Oregon. The level of stress that prompts a flare-up can vary from person to person, and you may notice your skin changing just a few hours after a stressful event, she says. Even before your mind registers anxiety, those feelings may manifest…

1 min.

On days when I don’t get enough sleep, Verso Super Eye Serum doubles as my wake-up call. This lightweight gel instantly depuffs tired-looking eyes with peptides. It also absorbs in seconds and, over time, brightens with turmeric and smooths lines with retinol (this isn’t your average retinol—it’s gentle around the eyes). With the added benefit of hydrating squalane, my undereyes are fresh and dewy, and I look wide awake—all before I’ve had a sip of coffee The October Allure Beauty Box includes the Verso Super Eye Serum along with seven other products ($15 per month; allure.com/beautyreporter).…