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Allure November 2018

Allure, the first and only magazine devoted to beauty, is an insider's guide to a woman's total image. Allure investigates and celebrates beauty and fashion with objectivity and candor, and places appearance in a larger cultural context.

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United States
Conde Nast US
11 Issues

in this issue

9 min
roads to recovery

THE HEALTH FOOD STORE PLAN | BALLPARK TOTAL: $57 Supplements and essential oils can make a difference—you just have to know which ones to look for. 1 ROSEMARY ESSENTIAL OIL. It smells amazing, but that’s not why you’ll want it—studies show rosemary oil can promote hair growth, says Francesca Fusco, a dermatologist in New York City. She recommends placing a drop or two of the essential oil (around $7.50 for half an ounce) into your shampoo before massaging it into your scalp. 2 OIL-RICH CONDITIONER. “Oils improve hair’s tensile strength,” says Paradi Mirmirani, a hair-loss specialist and dermatologist in Vallejo, California. In other words, oils make hair less likely to break under pressure, which is especially important for thinning hair that’s prone to snapping when brushed or styled. Mirmirani recommends using a conditioner…

2 min
air apparent

Two hours west of London, through winding single-car lanes and sheep-clotted fields, is an unlikely hotbed of tech innovation—Dyson’s headquarters, aka the birthplace of expensive vacuums and the 2016 Best of Beauty Breakthrough Award–winning Dyson Supersonic Hair Dryer, a reimagining of the blow-dryer as we knew it. Dyson’s newest invention, the Airwrap, takes the same high-tech approach that made the Supersonic so freaking cool. It does this via the coanda effect—the phenomenon in which high-velocity air in round objects turns into a powerful vortex (think jet engines). The Dyson Airwrap, however, isn’t meant to just dry hair—it’s also meant to make the process of curling hair or creating a sleek, voluminous, or wavy blowout way, way easier. There are four different types of attachments you can use with the motorized…

3 min
the science of smiling

“A SMILE CAN IMPROVE AND REPAIR RELATIONSHIPS OR EASE CONFLICT. IT’S A WAY OF SAYING TO THE OTHER PERSON THAT YOU CAN BE TRUSTED.” Resting bitch face—that stern, stony-mouthed phenomenon—peaked culturally around three years ago. Scientists acknowledged its existence, think pieces in The New York Times followed, and memes circulated with the claim: “Smiling Gives You Wrinkles. Resting Bitch Face Keeps You Pretty.” The latter bit is ironic, considering that the majority of research up to that point suggested that smiling makes a person look three years younger. But now the smile seems to be having a resurgence. A raft of new research points to its potential benefits: lower stress levels and heart rates, increased immunity, even exercise sessions that seem less strenuous. And dermatologists agree that everyone needs to take…

1 min

$900,000 Approximate winning bid for the black Givenchy dress Audrey Hepburn wore in Breakfast at Tiffany’s, which was auctioned off by Christie’s in 2006. 20 The number of years that must pass for something to be considered vintage, according to Architectural Digest. 00 A present-day dress size with that, the same dimensions, would have been labeled a size 8 in 1967. 1998 The year this photo ran in Allure as part of a fashion story on loungewear, styled by Emmanuelle Alt (now editor in chief of French Vogue). 999 The Dior lipstick shade created by mixing two shades of red (“9”and “99”). Christian Dior himself formulated it in 1953 for one of his runway shows. 501 The name of Levi Strauss’s straight-leg jeans, coined circa 1890 from the batch’s lot number. After the turn of…

2 min
all laced up

hot stuff There is a small problem on set today, and it has something to do with the fact that a photography outfit and a supermodel and a team of beauty professionals have gathered in California’s Sierra Pelona Mountains, a geographic region not necessarily known for its hospitality. It is one zillion degrees, and the sun is still climbing. It’s the kind of day when foundation will melt right off of you, so it’s a good thing 43-year-old Kirsty Hume isn’t wearing much of anything. There is no wind, which could be disappointing for a hairstylist. “But if there’s no wind,” says hairstylist Tamas Tuzes, “I’ll create wind.” So he pulls a small leaf blower out of his kit and aims it at Hume, sending her looong (and 100 percent her…

5 min
talking beauty with margarita levieva

I grew up in Communist Russia and started doing gymnastics when I was three, so I was owned by the government. The coach who trained me was government-subsidized. I did rhythmic gymnastics, but it was never about presentation—it was about discipline. That was the value that was instilled in me. You just train, train, train, train until you become perfect. And in gymnastics, there is such a thing as perfect. There’s a 10. And then there’s a 9.9, which is good, but it’s not as good as 10. Let’s say you’re doing a jump into a split. Are your legs parallel to the ground? That’s good. But if your leg is a little bit higher, that gets extra points. At five years old, I started going to practice by myself.…