Could Sony offer a fresh take on what buyers want?
WHAT does Sony mean to you? The days when it was king of the hill in the audio and TV worlds are long gone, but most of us on the Auto Express team remember Walkmans, TVs and even Sony mobile phones fondly. If you broaden the conversation out to the next generation of new car buyers – and I have three of them in my household – Sony means PlayStation and Pictures; the company was behind the latest Spider-Man movie! Which puts the brand in an interesting place when it comes to cars. Clearly it has zero pedigree in the automotive world, other than supplying parts to car makers, and its first concept car in 2020. But, then, Tesla… It certainly got our team talking – and the prospect of…