Are these signs that Alfa is finally on the right track?
“WE’LL admit we’ve had false dawns in the past, but…”. Similar words have been uttered frequently by senior folk in the car business, usually about companies at the start of another false dawn. Alfa Romeo is one brand that has always promised, but never really delivered. Plenty of products have shown signs of brilliance that win life-long fans, but to be really successful you need to be able to sell to the car-buying majority not the faithful minority – or the curious. Stellantis has a number of brands that show promise, Alfa being one (DS and Maserati the others). Yet in my near-30 years writing about cars, there have been numerous ‘this is it’ moments, but I can’t remember any Alfa being the complete package; beautiful (always), great to drive…