Will car makers taking control of sales be a good thing?
LET’S face it, the way we buy cars has hardly changed for generations. Okay, we’re doing more and more research online and some people are even clicking the button and buying digitally. But in most cases it’s the good old-fashioned dealer who does most of the selling and dealing with customers. That’s about to change, though. In the battle to reduce costs, improve satisfaction and be the owner of customers’ data, many manufacturers are changing their relationships with dealers. In short, you’ll do the deal digitally with the car maker, while existing dealers become more like demonstration and delivery centres. Dealers will also take care of after-sales, but even the value of your part-ex and your finance package are likely to be determined by the manufacturer. It’s called an agency model, where…