When times are tough, British luxury brands keep on selling
THERE’S no escaping the fact that times are already tough and quite possibly going to get tougher. Yet we’re in the bizarre situation where car companies have order books stretching well into next year – by which time we might well be in recession – and financially they’re doing very nicely; in fact, better than usual. Of course, most car companies are not recession-proof and, talking to one MD recently, there will come a time when the order books aren’t quite so full, yet supply has returned to something approaching normality. That’s the time when they’re going to have to start selling again – and it may well be hard. You’ll note that I said that most car companies are not recession-proof… apart from, it seems, luxury brands. Thankfully, we have plenty…