Ferrari’s Purosangue isn’t the SUV its buyers might want
NO MATTER how much Ferrari protests, the new Purosangue is an SUV. “It’s a sports car opening a new segment,” CEO Benedetto Vigna insisted when the cover was pulled off the car for the first time. As you might expect, many Ferrari customers also own and use SUVs, with the Range Rover particularly popular. Even Ferrari vice-chairman Piero Ferrari, son of founder Enzo Ferrari, apparently has a Range Rover to tool around in. Unsurprisingly, he’s been a real driving force behind the new Purosangue. But as much as I’m sure the Purosangue will be a brilliant Ferrari – and we’ve seen nothing but brilliance from the most famous of Italian brands of late – I don’t think the Purosangue is going to tick all the boxes its buyers will want. In short,…