New VW boss gives clarity to VW, Skoda, Cupra – but SEAT?
THOMAS Schäfer (above) has only been in his job 100 days, but has given some clarity to the future of not only the Volkswagen brand, but also the other brands that fall under his remit: Skoda, Cupra and SEAT, although the latter is going to take a little more work. Schäfer was a shock appointment as Chairman of the VW brand in a boardroom reshuffle earlier this year. He hadn’t even been running Skoda for two years before getting the call, following a longer stint in charge of the Group’s operations in South Africa. But after spending some time with him this week, a couple of things are evident. Most importantly, he’s an inspiring leader with a clear vision that has been signed up to and communicated well. And that communication is…