Get ready for some new car brands you’ve never heard of
CAR brands are an emotive subject. Just the mention of some of them will make fans go all giddy, while reputations (good and bad) tend to stick, and building (or rebuilding) a name can be hugely time-consuming and costly. This year we’re going to be inundated with new brands, all eager to persuade you that they’re the new this or that, that they’re offering something others don’t, and selling cars in ways you’d never have imagined. Only last week I drove past what used to be my local Volvo dealer. It now wears Ineos Grenadier branding in preparation for the arrival of the new 4x4, which we’ll be driving in the next few weeks. Chinese brands are coming aplenty, too. We’ve already driven the BYD Atto 3 and Seal (above) and the GWM…