MINI has a character and soul that other car makers crave
BY any stretch of the imagination, launching three all-new cars in the space of a couple of years is tough work. Yet that’s exactly what MINI is going to do, as you can read about on page eight. It’s not exactly a whole range reinvention, but it comes close. There’s a greater degree of electrification added to the traditional go-kart handling and distinctive MINI style; once the camouflage is lost, the new cars will still look very much like MINIs, inside and out. But it’s not only the cars that impress me with MINI; it’s also the way that BMW has gone about revitalising the great British brand – including how it sells those cars. On holiday in the US recently I took my American folks to their local MINI…
