Just how important is a car’s name? Quite a lot, it appears
I’D been looking forward to driving the new Atto 3 from Chinese brand BYD ever since John McIlroy’s first drive of a very early car on an airfield in Amsterdam. “It’s really rather good,” he proclaimed at the time. Now, having driven a right-hand-drive car in the UK, I can confirm that it is really rather good. In fact, I enjoyed it a lot – as you can read on page 26. But could it fit into the Fowler family fleet? I decided to do a quick bit of market research with the four car owners (and buyers) at home: my wife, daughter and two lads. They could sense my excitement about the BYD, they loved the interior with its swivelling screen and thought it looked pretty striking in blue.…