Why Genesis is set to succeed where Infiniti has failed
EVER heard of Genesis? If you haven’t already, you soon will. The luxury brand of the Hyundai Motor Group has dabbled in Europe with top-end Hyundais, but it’s set to launch a major assault on the UK and Europe to take on – deep breath – BMW, Audi and Mercedes. So how can Genesis get it right where others, most notably Infiniti (which announced it’s giving up on Europe just a few weeks ago), have failed miserably? My star of last week’s New York Motor Show was the Genesis Mint concept. Its designer, former Bentley boy Sangyup Lee, told me he wanted to prove that luxury could come in the smallest of packages. And boy, was he right. I caught up with Genesis boss Manfred Fitzgerald (above, with the Mint) in New York,…