Car-sharing companies need to work hard to convince
CAR-sharing is nothing new – we’ve long been able to rent cars. But with ACES (Autonomous, Connected, Electric, Sharing) a car industry buzz phrase, it’s become a sector that’s gripped by start-up fever. Plenty of new companies are claiming to be the next big thing, some already backed by big names, while car makers are looking hard to see if it’s an opportunity or a threat. So when I was on holiday in the US recently and needed a car for a few days, I thought I’d look around at the options. One new one, Turo, looked great. Put simply, it’s like Airbnb for cars; owners advertise their cars for hire, they’re rated, the renters are rated and it’s all managed through Turo’s digital platform. Great. So why didn’t I use it?…