Brilliant British innovation on the showroom floor
THERE are many things the British car industry does that are the envy of the rest of the world and much copied. We do luxury better than anyone else. We combine that luxury with performance better than anyone else. And we sell cars better than anyone else. Among the many incredible automotive innovations we’ve seen over the years, the humble PCP deal ranks alongside them in my view. That might seem like a strange thing to say, but for the industry it’s kept sales going when they might otherwise stagnate, guaranteeing customers have to go back to the showroom at the end of the term, even if it’s just to hand the car back. For buyers, it’s made owning a new car more affordable than ever. Yes, it’s not only…