Dyson’s woes highlight that going it alone is tough
THERE was a sad and unnecessary tone of “I told you so” within some areas of the automotive industry when news broke that Dyson had pulled the plug on its plans for an electric car. It’s hugely sad for those involved, but it does reveal, yet again, how hard it is to make the car business work. I remember former General Motors CEO Dan Akerson talking about a rumoured Apple car back in 2015 and saying: “They’d better think carefully if they want to get into the hard-core manufacturing. We take steel, raw steel, and turn it into a car. They have no idea what they’re getting into if they get into that.” A bit blunt, but clearly – as the demise of some big names over the years has…