First safety, now Volvo aims to lead on sustainability
If there’s one topic that is getting everyone fired up at the moment – not the one beginning with B – it’s climate change. Driving down CO2 emissions, for car brands in particular, is number one on the agenda. But selling low-emission cars and making a profit while doing so don’t always go hand in hand. However, Volvo sees it differently. Just as the company did with safety, the Swedish firm is now trying to ingrain sustainability into its company ethos. And in doing so, it is actively going after a new, younger generation of customers – those who are more climate-conscious. At the launch of the new fully electric XC40 Recharge in California last week, Volvo’s boss, Håkan Samuelsson, kicked off his presentation by talking about the efforts the…