Established car makers need to ‘be a bit more Tesla’
Visit autoexpress.co.uk for all the latest new cars news OKAY, so we probably won’t get the Tesla Model S’s Knight Rider-style steering wheel (above) in the UK, but it’s another example of the brand’s way of thinking. Can you imagine an established car maker putting something like that into one of their most popular models? In advance of the latest Tesla financials release, I was asked to comment on why it’s doing so well. And my answer was simple; it doesn’t think like a car company. From the design and engineering of the cars to the way they’re all sold online (4pm on a Tuesday is, apparently, peak Tesla buying time), Tesla’s clean sheet of paper approach has been a breath of fresh air for the car industry. Sure, there have been bumps…