The rise of the crossover will mean fewer SUVs
THE huge proliferation of models in recent years has presented dealers with a challenge: how can they display and demonstrate a growing range of cars? And can customers try the car they actually want to buy? It begs the question whether we really need the narrowest of niches, especially among SUVs. Citroen boss Vincent Cobée doesn’t think so, as he told me this week: “We’ve seen an interesting phenomenon in the last years, with some brands carpet-bombing the markets. “So you end up with a vehicle every 10 centimetres of length, and a vehicle every three to five centimetres of height. And if you’re really obsessive, you end up with five or six SUVs in length, and then you can deploy them with two or three heights.” That’s not the…