Can Geely make Smart work when Mercedes hasn’t?
SMART has always been something of a puzzle. You’d think a Mercedes-made small-car brand would be a sure-fire hit, wouldn’t you? If you look at the success BMW has made of MINI – admittedly with a fair bit of provenance behind it – the fact that Smart has never really taken off has been quite a surprise. Remember, this is the car that was born out of a relationship in the mid-nineties with Swiss watch manufacturer Swatch. It was small, it was safe and it was funky – but it was pretty awful to drive. To be fair, there have been plenty of cars over the years that haven’t been that good from behind the wheel, and it never stopped them from selling in big numbers. So maybe this is yet another…