Hybrid expert Toyota on a roll as market shifts to EVs
THERE was a time, not too long ago, when Toyota was automotive magnolia – ever-present, without you ever actually being aware of why. But the news pages of this week’s magazine are further evidence of a paradigm shift in the brand’s approach and fortunes: Toyota, it seems, is properly on a roll. Indeed, as Toyota’s European chief Matt Harrison outlined to UK media last week, his dealers currently have an order bank extending beyond four months. Harrison expects to sell 1.3 million vehicles in Europe in 2022, a record increase of almost a quarter of a million vehicles in just one year. Why has this happened? We shouldn’t discount the ethos introduced several years ago by boss Akio Toyoda, that Toyota should never make a dull car again. It took…