Audi is shaping up to become Tesla’s biggest rival
AS you’ll see on page 66, the highlight of my 2021 has been being able to spend time in the company of colleagues and industry folk – in person for the first time in a long time (although at the time of writing it seems that may have to take a back seat for a while). We have a car industry that’s very much focused on a bright future, with technology to the fore. And one company in particular that has impressed me is Audi – with more exciting plans revealed on page eight. Talking to Audi CEO Markus Duesmann earlier in the year, he was bold enough to admit that Tesla had a clear lead when it came to technology. His plan was to ensure Audi developed a new…