HOW ANDY PALMER AND AN SUV HAVE TURNED ASTON MARTIN AROUND
ASTON MARTIN’S DECISION to float in part on the Stock Exchange will reward its shareholders handsomely. The flotation value of £4-5 billion is extraordinary for a company that Ford sold for £479 million 11 years ago and which has made a loss for most of the years since. That dramatic increase in value is credit to the work of boss Andy Palmer, who has galvanised the company behind his ‘Second Century’ plan. The first three models to emerge from it, the DB11, Vantage and DBS, have been outstanding, but for the final four cars Aston is entering uncharted territory by launching models with no direct predecessor, starting with next year’s DBX SUV (p6). The idea of an Aston SUV is no longer as alien as it once was, yet much of the…