WILL FORD DO THE UNTHINKABLE AND DITCH CARS FOR VANS AND TRUCKS?
COULD FORD REALLY ditch many of its cars from the UK market and focus instead on selling vans and pick-ups? It might seem unthinkable, but the idea has been floated by financial analysts as a solution to the firm’s struggles in the UK, as you can read in Nick Gibbs’ excellent analysis on p15. Now, given that the Fiesta and Focus are among the UK’s bestsellers, they’re not going anywhere soon. But if you doubt that Ford would make such a major shift in priorities, just look to the US, where the Blue Oval is in the process of phasing out all of its traditional cars, bar the Mustang. That move also seemed unthinkable, but the sales figures explain why. In the first eight months of 2018, Ford US sold 431,421 cars…