BLOODIED BUT NOT BEATEN, JLR MUST CONTINUE LEADING FROM THE FRONT
THE WORST-KEPT SECRET of the past few months is out: Jaguar Land Rover (JLR) is to cut more than 10% of its 43,000-strong global workforce, the main headline of a huge cost-cutting and restructuring programme (page 14). Yet amid the darkness there remains light – and opportunity. As part of the plan, JLR confirms it will make electric drive units in the UK in its Wolverhampton engine plant, and construct a new battery plant in Birmingham. JLR also says it will continue to launch new models into segments in which the firm doesn’t yet compete. That’s heartening, for JLR is at its strongest as a leader, not a follower. Everything with a Range Rover badge is truly something different among peers. The most successful Jaguars are the ones that do their own…