A NEW ROLE BECKONS FOR THE MASTER OF REINVENTION
MINI HAS ALWAYS been one of the most innovative car makers. The car that became a brand has spawned an extraordinarily diverse range of body styles and models in its 60-year history – some better received than others, but all of which we celebrate this week (page 52). That versatility means Mini is ideally placed to reap, explore and get creative with the advantages of electric propulsion. Many of those – the fun dynamics, performance and packaging benefits – all fit perfectly within the brand’s ethos. Mini was, in fact, one of the very first brands to adopt electrification with its 2009 E research prototype. Surprisingly, Mini is only now following it up with a production car this year, an electric version of the three-door Cooper S. Perhaps it’s another toe in the…