WHY LAND ROVER IS BETTER OFF WITHOUT ITS £240K SV COUPE
IT’S RARE FOR a car maker to reverse launch plans for a model already confirmed for production but Land Rover has done just that in axing the Range Rover SV Coupé. While a loss of face is inevitable, the decision is actually a very confident and positive one. A two-door Range Rover limited to 999 units (if Land Rover could find the buyers…) and priced at £240,000 might bring some marginal short-term financial gain but, with budgets squeezed and Jaguar Land Rover facing serious challenges, this isn’t what it needs for the fight in which it is now engaged. The car was a distraction, its unique body (only the bonnet and part of the tailgate were shared with the standard Range Rover) taking engineering and company resources away from Land Rover when…