ASTON’S GENEVA TAKEOVER REVEALS A BRAND ON THE CREST OF A WAVE
WITH THREE BLOCKBUSTER new models each breaking new ground for Aston Martin (p12), best-in-show honours from Geneva are surely heading to Gaydon this year. For a company the size of Aston, such a statement of intent is quite extraordinary. But it has got used to saying and doing extraordinary things in recent years. Core front-engined sports car and GT models all replaced, we’re now seeing the manifestation of the expansion plans boss Andy Palmer has been detailing since he joined in 2014, the description of each project nearly always starting ‘Aston’s first…’ In Geneva, we see Aston’s first mid-engined supercar, its first ‘usable’ hypercar and its first super-luxury SUV as part of the new Lagonda brand. These are on top of its already confirmed new factory in St Athan, Wales, which will…