TIME FOR LOTUS TO FINALLY START DELIVERING ON ITS POTENTIAL
IT’S ALMOST A decade since then-Lotus CEO Dany Bahar’s infamous Paris show launch of six all-new models, none of which ever got close to seeing the light of day. In fact, the trio of sports cars Lotus does make is the same now as it was before even Bahar arrived. The company’s morale has been low, its Hethel HQ run down and future plans always far enough away to remain a dream rather than an imminent reality. Yet when Geely took over Lotus 18 months ago, we thought the good times were set to finally arrive at Lotus. The Chinese giant’s guardianship of Volvo has been the industry’s standout success story of the past decade. Now there are similar positive signs at Lotus, too. Unlike Bahar, new Lotus CEO Phil Popham will only…