TIME FOR FCA TO GIVE MASERATI THE FRESH START IT DESERVES
LIKE SEVERAL OTHER Fiat Chrysler Automobiles brands, Maserati has promised a lot but under-delivered in recent years. When announcing the roll-out plans in 2012 for the Ghibli, Quattroporte and Levante in an expanded range to be later topped by the Alfieri sports car, it vowed to sell 75,000 cars a year by 2018. In reality, it sold only half that, and the Alfieri won’t now make production until at least 2021. That trio of new cars were only average in their class, and the welcome improvements made since (like the Levante, road tested on p34) have only highlighted again just how far rivals have moved on. There are signs that FCA knows this, too. So Maserati now has a new strategy: every car is to be replaced by 2022, each including a…