FORD AND FERRARI: DIFFERENT WORLDS, SIMILAR CHALLENGES
WHILE FORD AND Ferrari are worlds apart in the cars they make, the challenges they face in needing to future-proof their businesses have a lot more in common. Ford chairman Bill Ford is as candid as they come about the challenges his company faces: the old way of doing business just won’t work for much longer. So, as Steve Cropley finds out in the most in-depth of looks at the present and future of Ford (p53), a complete reinvention of the company is needed for survival. Ford, in Europe in particular, has lacked the strength in depth in its product lines in recent years as others have innovated more. What emerges from Steve’s interviews is a real humility within the company and an openness to get on and make changes happen. Humility and…