FIAT ONCE MADE CLEVER, BOLD, SMALL CARS – AND NOW LOOKS SET TO AGAIN
THE FIAT CHRYSLER Automobiles group has enjoyed huge success in recent years, with buoyant sales and major growth. But that success has been driven by Jeep and Alfa Romeo (and, in North America, Ram). By contrast, Fiat and Chrysler – the two brands in the group’s name – have withered away. The future for Fiat has long seemed uncertain – until this year’s Geneva motor show when the firm wheeled out the Centoventi electric concept, which combined delightfully retro styling with a clever, thoroughly future-focused, modular concept. As Richard Bremner found out when he took an up-close look at it (p56), the Centoventi taps into Fiat’s proud heritage of bold, innovative design – the sort that led to the original 500 and the Panda. If the eventual production version can maintain…