DYSON FAILURE SHOWS HOW TOUGH CAR MAKERS REALLY HAVE IT
IT’S NOT EASY making cars, as Dyson has found out (p18). It’s one thing to create a prototype for a game changing electric car, quite another to bring it to production. To get that prototype into production, there are factories to create and supply chains to establish, plus the logistical and IT systems to support them. Then each individual component needs to be mass produced, be bolted together, then work reliably in unison. By this point, you’d have spent billions, and not had a penny back in return. To get that, you have to decide where to sell them, and find the buyers willing to choose your product over another; then subsequently support those buyers after their purchase and give them the experience to make them want to come back to you…