FOR A MASTERCLASS IN HOW TO DO IT, LOOK NO FURTHER THAN THE GOLF
TO CREATE A new car that’s going to sell in great numbers requires the work of hundreds if not thousands of people and it costs millions if not billions of pounds. Those people will develop the car to meet increasingly strict safety and emissions laws that differ in the key markets where it will be sold around the world. All this while ensuring the car is better than any car it replaces – and better than rivals made by firms also employing huge numbers of people and spending vast sums of money. Develop the car and then suppliers have to be sourced and production sites geared up to make it. That huge logistical operation is a precursor to another: distributing it to dealers, who must sell it to customers, who have better…