LATEST LEON OPENS A NEW CHAPTER IN THE SEAT SUCCESS STORY
SINCE THE 2013 launch of the last Leon, Seat has been one of the industry’s most impressive success stories. It has a happy knack of making the right car in the right segment at the right time, and finding buyers for them in increasing numbers. Pre-2013, it was a very different story. In 2010, Seat’s then boss, James Muir, said the company was facing a fight for its very survival and a five-year turnaround plan gearing up for the launch of the Leon simply had to work as “the last attempt for Seat as a brand”. “If one would want to get rid of Seat, one would have to give the other party money to take it” was Muir’s frank assessment. Yet the plan worked. Last year, Seat sold 574,100 cars, almost…