A NEW DESIGN ERA IS UNDER WAY AT JAGUAR
“IT’S TRUE SOME people in my position get misty-eyed and protective, and reluctant to move things forward. But we’re not going to be like that.” The welcome words of Jaguar design director Julian Thomson, almost a year into the job after succeeding Ian Callum. Callum’s impressive era moved Jaguar’s design into the future, with critically acclaimed designs such as the original XF, the XJ and, most radical of all, the I-Pace. Seemingly unbreakable rules were broken by Callum and the results were fantastic. But however good Callum’s cars are to look at – and to drive – sustained commercial success hasn’t followed. Jaguar has remained a relative minnow on the world stage; Tesla sold more than twice as many cars as Jaguar did last year. Despite Callum’s work, Jaguar still…