WHY FIAT NEEDS THE NEW 500 – AND THE OLD ONE
FOR THE PAST few years, Fiat has effectively become the 500 Car Company after it turned chunks of its range into models unashamedly designed in the image of the city car, no matter how big or weird-looking they were. Now there’s an all-new 500 – but the old one isn’t done yet. For Fiat will keep the old 500 on sale alongside the new version (driven, p20), same name and all. The 500 Car Company now spans not only different model lines but different generations, too. There is prudence in Fiat’s decision, however confused the strategy might prove for buyers. The new model is electric-only, technology priced above what 500 buyers are used to before you even consider whether an electric car is suited to their needs. Fiat will still…