EVs ARE NOW WHAT ROLLS BUYERS WANT
IT’S A DECADE since Rolls-Royce made its 102EX electric car as a live lab trial for customers to sample, and see if the technology was for them. Back then, it wasn’t, yet a huge leap in technology and a shift in customer demands have at last led to Rolls’ first production EV, the 2023 Spectre (p6). Rolls-Royce itself has changed plenty in the intervening years, too. In that time, boss Torsten Müller-Ötvös has made it one of the industry’s most successful brands and companies. The ever-increasing volumes and profits with no drop-off in desirability or exclusivity is one thing, but such has been the success of the Rolls-Royce business that it is now a fully self-sufficient and funded operation within the BMW Group. For such a small car company, that’s remarkable. All the…